Hello worldHello world

Content +
Social Media +
paid Media

Content +
Social Media +
paid Media

Content +
Social Media +
paid Media

What
Matters
Agency

(AGENCY)

We ideate, create, and distribute content for Australia’s leading Hospitality Groups.

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Our Clients

Creative-Creative-first.first.HospitalityHospitality focused. focused.SystemsSystems enabled. enabled.

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We focus on mobile-native content, social media distribution and paid media that have real ‘bums-on-seats’ impact. Whether you’re launching a new venue, managing a legacy group, or growing a precinct, we create the strategy and digital infrastructure that your brands need.

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Our proud selection

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The best work is born out of collaboration. We work as an extension of your team. Here are a few projects we poured our hearts into.

We Do what (really) matters

Every Hospitality Group is a Media Network and Every Venue a TV Channel. But most only run outdated commercials, NOT shows!

What we offer

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Whether your goal is to better manage output, reach new customers or grow, we execute on strategies that deliver measurable results.

Creative Production

(01) Lo-fi & Hi-fi Content

(02) Photography

Strategy &
Distribution

(03) Social Media Management

(04) Talent Scouting

Campaigns

(05) Paid Media

Tattooed chef wearing glasses and apron slicing food on a cutting board in a professional kitchen.

Why partner with What Matters?

The future of hospois content& SMartdistribution.We do both!

The future of hospois contentand smartdistribution.We do both!

The future of hospo iscontent& smartdistribution.We do both!

Testimonials

"I’ve brought What Matters Agency into the last four businesses I’ve led, and for good reason. Blake, Sahar and their team don’t just deliver work – they translate our strategy into campaigns that actually shift results. They’re creative, fast, and consistently hit or exceed the targets we set."

Rebecca Neall

SRG Hospitality

"The team at What Matters has been an integral part of refining our content and helping us produce engaging, high-quality and impactful work. They’re true experts in their field, consistently bringing valuable insight and creativity to every project. Their professionalism, sharp thinking and organised approach make them a dream to work with."

Alexandra Wenborn

Sydney Fish Market

"We love working with the team at What Matters. They’re creative, professional, and incredibly flexible. Their collaborative approach makes every project feel seamless, and their deep understanding of short-form content consistently elevates our ideas. We couldn’t ask for a better production partner."

Lisa Rooney

Solotel

"We have worked with the team from What Matters Agency here at the Entertainment Quarter for the last couple of years, and to be subtle – we keep coming back for more! The team took over a resource heavy area for us, finding the time to create fun, exciting and content rich reels for our social media and in venue use and excelled in creating this content with and for us."

Paul Kittelty

Entertainment Quarter

"Working with What Matters has been seamless from day one. I’m continually impressed by their organisation, dedication to each project, flexibility and strategic approach. They’ve captured our venues with genuine care, creativity and consistency. The content has elevated our brand storytelling over multiple venues across the country."

Julie Brown

Australia Venue Co.

"I’ve brought What Matters Agency into the last four businesses I’ve led, and for good reason. Blake, Sahar and their team don’t just deliver work – they translate our strategy into campaigns that actually shift results. They’re creative, fast, and consistently hit or exceed the targets we set."

Rebecca Neall

SRG Hospitality

"The team at What Matters has been an integral part of refining our content and helping us produce engaging, high-quality and impactful work. They’re true experts in their field, consistently bringing valuable insight and creativity to every project. Their professionalism, sharp thinking and organised approach make them a dream to work with."

Alexandra Wenborn

Sydney Fish Market

"We love working with the team at What Matters. They’re creative, professional, and incredibly flexible. Their collaborative approach makes every project feel seamless, and their deep understanding of short-form content consistently elevates our ideas. We couldn’t ask for a better production partner."

Lisa Rooney

Solotel

"We have worked with the team from What Matters Agency here at the Entertainment Quarter for the last couple of years, and to be subtle – we keep coming back for more! The team took over a resource heavy area for us, finding the time to create fun, exciting and content rich reels for our social media and in venue use and excelled in creating this content with and for us."

Paul Kittelty

Entertainment Quarter

"Working with What Matters has been seamless from day one. I’m continually impressed by their organisation, dedication to each project, flexibility and strategic approach. They’ve captured our venues with genuine care, creativity and consistency. The content has elevated our brand storytelling over multiple venues across the country."

Julie Brown

Australia Venue Co.